We couldn't be more delighted than to have assisted our wonderful client Mothercare plc with a dynamic new look & feel for its Corporate Reporting.
Since 1961, Mothercare has been an extraordinary and beloved company with an enduring brand equity. As Chairman Clive Whiley states, the company is "now focused on both restoring critical mass and monetising the Mothercare global brand IP. This is an exciting prospect for our partners, our colleagues and all our stakeholders alike as we finally leave behind the turmoil of recent years".
With its refreshed brand proposition, new products and some incredible photography to play with, we helped with a design evolution, creation of a new Business Model and related graphics to help articulate its strategy, and a more considered and engaging layout across the Strategic and Governance Report sections. The team also assisted with content consultancy, typesetting and layout, proofing, print production and mailing to shareholders.