We're delighted to have helped in a transformational deal for home-based entertainment VR products provider Let's Explore Group: the acquisition of beer-delivery company Huddled Group Limited for £4.0 million, helping to create a new enlarged company focused on growing a portfolio of e-commerce brands. At the same time, Let's Explore will rebrand to Huddled Group.
Commenting, Martin Higginson, CEO of Let's Explore, said:
"We believe the acquisition of Huddled will be transformational for the Group and further strengthens our e-commerce position. The growth in Discount Dragon, over the last 12 months has been exciting and we can see with additional capital, the opportunity to drive growth quickly and a clear route to profitably.
"The market for discounted groceries has never been more relevant and we're excited as to what the future holds and are confident that we can drive value for shareholders."
We'd like to wish the company every success with the next exciting steps in its journey.
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